/* =====================================================
   LaWhitePill, feuille de style commune
   Author: Aldo
   ===================================================== */

/* =====================================================
   CHARTE GRAPHIQUE - LaWhitePill
   -----------------------------------------------------
   Concept : « la pilule blanche » = la voie lucide et
   constructive (vs blackpill cynique). Identité claire,
   chaleureuse, premium.
     · BLANC / CRÈME  → la clarté, l'espoir, la pilule
     · BORDEAUX / VIN → la profondeur, l'engagement
     · CORAIL / ROSE  → l'émotion, la relation, la chaleur
   Typo : DM Serif Display (titres, élégance) + Outfit (texte).
   ===================================================== */
:root{
  /* - Blancs & crèmes (la « pilule blanche », la lumière) - */
  --pure:#FFFFFF;       /* blanc pur : éclats, brillances pilule */
  --cream:#FDF9F8;      /* fond principal, blanc cassé chaud */
  --cream-2:#F8F0EF;    /* blanc rosé doux (cartes, sections) */
  --cream-3:#EFE0DF;    /* liseré rosé clair (bordures) */
  --pearl:#FBF4F3;      /* nacre : surfaces claires surélevées */

  /* - Bordeaux & vin (profondeur, blocs forts) - */
  --wine:#5E1828;       /* vin profond : dégradés sombres, ombres */
  --night:#7E2230;      /* rouge bordeaux : titres + blocs forts */
  --night-2:#6A4A4F;    /* brun-rosé sombre (sous-titres / lead) */
  --ink:#2A1E20;        /* presque noir chaud (corps de texte) */

  /* - Corail & rose (accents, émotion) - */
  --amber:#F26B7A;      /* corail rosé : accent principal */
  --amber-deep:#CE3F56; /* rouge rosé soutenu : liens, survols */
  --honey:#FBC8CC;      /* rose pâle : accents sur fonds rouges */
  --leaf:#E89AA0;       /* rose doux : dégradés décoratifs */

  /* - Neutres & filets - */
  --line:#EAD9D9;       /* filet rosé */
  --muted:#7A6063;      /* gris-rosé chaud : texte secondaire */

  /* - Dégradés signature - */
  --grad-warm:linear-gradient(120deg, var(--amber-deep) 0%, var(--amber) 50%, var(--honey) 100%);
  --grad-deep:linear-gradient(160deg, var(--night) 0%, var(--wine) 100%);
  --shadow-soft:0 24px 48px -24px rgba(126,34,48,.18);
  --shadow-strong:0 40px 80px -40px rgba(94,24,40,.45);
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{
  background:var(--cream);
  color:var(--ink);
  font-family:'Outfit',sans-serif;
  font-weight:400;
  line-height:1.55;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

img{max-width:100%;height:auto;display:block}
a{color:var(--amber-deep)}
a:hover{color:var(--night)}

.serif{font-family:'DM Serif Display',serif}
.container{max-width:1320px;margin:0 auto;padding:0 32px}
.container-narrow{max-width:880px;margin:0 auto;padding:0 32px}
.pad{padding:120px 0}
.pad-sm{padding:80px 0}

/* ===== NAV ===== */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  background:rgba(253,249,248,.92);
  backdrop-filter:blur(14px) saturate(1.2);
  border-bottom:1px solid rgba(126,34,48,.08);
  transition:padding .3s ease, background .3s ease, box-shadow .3s ease;
}
.nav.scrolled{
  background:rgba(253,249,248,.97);
  box-shadow:0 12px 30px -22px rgba(126,34,48,.45);
}
.nav.scrolled .nav-inner{padding-top:12px;padding-bottom:12px}
.nav-inner{
  max-width:1320px;margin:0 auto;
  padding:18px 32px;
  transition:padding .3s ease;
  display:flex;align-items:center;justify-content:space-between;
}
.brand{
  display:flex;align-items:center;gap:12px;
  text-decoration:none;color:var(--night);
  font-family:'DM Serif Display',serif;font-size:24px;
  letter-spacing:-.01em;
}
/* ===== Logo : la pilule blanche (capsule épurée) ===== */
.brand-mark{
  width:46px;height:20px;border-radius:999px;
  background:linear-gradient(150deg, var(--pure) 0%, var(--pearl) 55%, #F3E3E4 100%);
  border:1.6px solid var(--night);
  position:relative;overflow:hidden;flex-shrink:0;
  transform:rotate(-22deg);
  box-shadow:inset 0 1.5px 2px rgba(255,255,255,.9), 0 3px 8px rgba(126,34,48,.22);
  transition:transform .45s cubic-bezier(.2,.8,.2,1), box-shadow .45s ease;
}
/* trait de jointure central de la capsule */
.brand-mark::before{
  content:'';position:absolute;left:50%;top:0;width:1.6px;height:100%;
  background:var(--night);transform:translateX(-50%);opacity:.85;
}
/* reflet qui balaie la pilule */
.brand-mark::after{
  content:'';position:absolute;top:0;left:-60%;width:45%;height:100%;
  background:linear-gradient(100deg, transparent, rgba(255,255,255,.95), transparent);
  transform:skewX(-18deg);
}
.brand:hover .brand-mark{transform:rotate(-22deg) scale(1.06);box-shadow:inset 0 1.5px 2px rgba(255,255,255,.95), 0 6px 16px rgba(206,63,86,.32)}
.brand:hover .brand-mark::after{animation:pillShine .9s ease}
@keyframes pillShine{from{left:-60%}to{left:120%}}
.nav-links{
  display:flex;gap:24px;align-items:center;
  list-style:none;
}
.nav-links a{
  color:var(--night);text-decoration:none;
  font-size:14px;font-weight:500;
  position:relative;padding:6px 0;
  transition:color .2s;
}
.nav-links a:hover{color:var(--amber-deep)}
.nav-links a:not(.cta)::after{
  content:'';position:absolute;left:0;bottom:0;
  width:0;height:1.5px;background:var(--amber);transition:width .25s;
}
.nav-links a:not(.cta):hover::after{width:100%}
.nav-links a.active{color:var(--amber-deep)}
.nav-links a.active::after{width:100%}
.cta{
  background:var(--night);color:var(--cream)!important;
  padding:11px 22px;border-radius:6px;
  font-weight:600;font-size:14px;
  transition:all .25s;
}
.cta:hover{background:var(--amber-deep);color:var(--cream)!important}
.menu-toggle{display:none;background:none;border:none;cursor:pointer;padding:8px;color:var(--night)}

@media(max-width:1100px){
  .nav-links{
    position:fixed;top:74px;left:0;right:0;
    flex-direction:column;align-items:stretch;
    background:var(--cream);
    padding:24px 32px 32px;gap:18px;
    border-bottom:1px solid var(--line);
    transform:translateY(-110%);transition:transform .3s;
  }
  .nav-links.open{transform:translateY(0)}
  .cta{text-align:center;margin-top:8px}
  .menu-toggle{display:block}
}

/* ===== TYPO communes ===== */
.eyebrow{
  display:inline-flex;align-items:center;gap:10px;
  font-size:12px;letter-spacing:.18em;text-transform:uppercase;
  font-weight:700;color:var(--amber-deep);
  margin-bottom:20px;
}
.eyebrow::before{content:'';width:24px;height:1px;background:var(--amber)}
.title{
  font-family:'DM Serif Display',serif;font-weight:400;
  font-size:clamp(36px, 4.8vw, 60px);
  line-height:1.05;letter-spacing:-.02em;
  color:var(--night);
  margin-bottom:24px;max-width:920px;
}
.title em{font-style:italic;color:var(--amber-deep)}
.lead{
  font-size:19px;line-height:1.55;color:var(--night-2);
  max-width:720px;margin-bottom:48px;
}

h1.page-h1{
  font-family:'DM Serif Display',serif;font-weight:400;
  font-size:clamp(40px, 5.6vw, 76px);
  line-height:1.05;letter-spacing:-.02em;
  color:var(--night);margin-bottom:24px;
}
h1.page-h1 em{font-style:italic;background:linear-gradient(120deg, var(--amber-deep) 0%, var(--amber) 50%, var(--honey) 100%);-webkit-background-clip:text;background-clip:text;color:transparent}

/* ===== Boutons ===== */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  padding:16px 28px;border-radius:6px;
  font-weight:600;font-size:15px;text-decoration:none;
  transition:all .25s;border:none;cursor:pointer;
  font-family:inherit;
}
.btn-primary{background:var(--night);color:var(--cream)}
.btn-primary:hover{background:var(--amber-deep);color:var(--cream);transform:translateY(-2px);box-shadow:0 16px 32px -16px rgba(206,63,86,.6)}
.btn-secondary{background:transparent;color:var(--night);border:1.5px solid var(--night)}
.btn-secondary:hover{background:var(--night);color:var(--cream)}

/* ===== Page header (sub pages) ===== */
.page-header{
  padding:160px 0 80px;
  border-bottom:1px solid var(--cream-3);
  background:linear-gradient(180deg, var(--cream-2) 0%, var(--cream) 100%);
}
.breadcrumb{
  font-size:13px;color:var(--muted);
  margin-bottom:24px;letter-spacing:.04em;
}
.breadcrumb a{color:var(--muted);text-decoration:none;transition:color .2s}
.breadcrumb a:hover{color:var(--amber-deep)}
.breadcrumb span{color:var(--amber-deep)}

/* ===== Manifesto/dark sections ===== */
.dark-bg{background:var(--night);color:var(--cream);position:relative;overflow:hidden}
.dark-bg::before{
  content:'';position:absolute;top:-40%;right:-15%;width:80%;height:160%;
  background:radial-gradient(ellipse at center, rgba(242,107,122,.18) 0%, transparent 50%);
}
.dark-bg::after{
  content:'';position:absolute;bottom:-30%;left:-10%;width:60%;height:120%;
  background:radial-gradient(ellipse at center, rgba(251,200,204,.12) 0%, transparent 50%);
}
.dark-bg .container,.dark-bg .container-narrow{position:relative;z-index:2}
.dark-bg .eyebrow{color:var(--honey)}
.dark-bg .title{color:var(--cream)}
.dark-bg .title em{color:var(--honey)}
.dark-bg .lead{color:rgba(253,249,248,.78)}

/* ===== Stats grid ===== */
.stats-grid{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));
  gap:0;margin-top:60px;border-top:1px solid rgba(253,249,248,.15);
}
.stat-cell{
  padding:36px 28px 36px 0;
  border-right:1px solid rgba(253,249,248,.15);
  border-bottom:1px solid rgba(253,249,248,.15);
}
.stat-cell:last-child{border-right:none}
.stat-cell .num{font-family:'DM Serif Display',serif;font-weight:400;font-style:italic;font-size:64px;line-height:1;color:var(--honey);letter-spacing:-.02em;margin-bottom:14px}
.stat-cell .desc{font-size:14px;color:rgba(253,249,248,.72);line-height:1.5}
.stat-cell .source{font-size:11px;color:rgba(253,249,248,.45);margin-top:8px;font-style:italic}
@media(max-width:740px){.stats-grid{grid-template-columns:1fr}.stat-cell{border-right:none}}

.big-quote{
  margin-top:60px;padding:32px 36px;
  background:rgba(253,249,248,.05);border-left:3px solid var(--amber);
  border-radius:4px;
}
.big-quote p{font-family:'DM Serif Display',serif;font-style:italic;font-size:24px;line-height:1.4;color:var(--cream);max-width:900px}

/* ===== Cards génériques ===== */
.card{
  background:var(--cream-2);border:1px solid var(--cream-3);
  border-radius:8px;padding:36px 32px;
  transition:transform .3s, box-shadow .3s, border-color .3s;
}
.card:hover{transform:translateY(-4px);box-shadow:0 24px 48px -24px rgba(126,34,48,.18);border-color:var(--amber)}

/* ===== Service block ===== */
.service-block{
  display:grid;grid-template-columns:1fr 1.2fr;gap:64px;
  padding:64px 0;border-bottom:1px solid var(--cream-3);
  align-items:start;
}
.service-block:last-child{border-bottom:none}
.service-block.alt{grid-template-columns:1.2fr 1fr}
.service-block.alt .service-side{order:2}
@media(max-width:900px){
  .service-block,.service-block.alt{grid-template-columns:1fr;gap:32px;padding:48px 0}
  .service-block.alt .service-side{order:0}
}
.service-side{
  background:var(--night);color:var(--cream);
  border-radius:12px;padding:40px 36px;
  position:relative;overflow:hidden;
  min-height:380px;
  display:flex;flex-direction:column;justify-content:space-between;
}
.service-side::before{content:'';position:absolute;width:280px;height:280px;border-radius:50%;background:radial-gradient(circle, var(--amber) 0%, transparent 70%);opacity:.35;top:-100px;right:-100px}
.service-side::after{content:'';position:absolute;width:200px;height:200px;border-radius:50%;background:radial-gradient(circle, var(--honey) 0%, transparent 70%);opacity:.2;bottom:-80px;left:-50px}
.service-tag-wrap{position:relative;z-index:2}
.service-tag{display:inline-block;padding:6px 12px;border-radius:6px;background:rgba(251,200,204,.15);color:var(--honey);font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;margin-bottom:24px}
.service-side h3,.service-side h4{font-family:'DM Serif Display',serif;font-size:28px;line-height:1.1;color:var(--cream);position:relative;z-index:2;font-weight:400}
.service-num-big{font-family:'DM Serif Display',serif;font-style:italic;font-size:120px;line-height:.8;color:var(--cream);position:relative;z-index:2;align-self:flex-end;opacity:.95;letter-spacing:-.04em}
.service-content h2,.service-content h3{font-family:'DM Serif Display',serif;font-weight:400;font-size:clamp(30px,3.2vw,40px);line-height:1.05;letter-spacing:-.01em;color:var(--night);margin-bottom:20px}
.service-content h2 em,.service-content h3 em{color:var(--amber-deep);font-style:italic}
.service-content > p{font-size:17px;line-height:1.6;color:var(--night-2);margin-bottom:22px}

.service-list{list-style:none;margin:24px 0 28px}
.service-list li{
  padding:14px 0;border-bottom:1px solid var(--cream-3);
  display:flex;gap:14px;align-items:flex-start;
}
.service-list li svg{flex-shrink:0;margin-top:2px;color:var(--amber)}
.service-list li strong{display:block;color:var(--night);font-weight:600;font-size:15px;margin-bottom:2px}
.service-list li span{color:var(--muted);font-size:13px;line-height:1.5}

.service-meta{
  display:flex;gap:36px;flex-wrap:wrap;
  padding:20px 0;margin-bottom:24px;
  border-top:1px solid var(--cream-3);border-bottom:1px solid var(--cream-3);
}
.service-meta div span{display:block;font-size:11px;color:var(--muted);letter-spacing:.06em;text-transform:uppercase;margin-bottom:4px;font-weight:600}
.service-meta div strong{font-family:'DM Serif Display',serif;font-size:20px;color:var(--night);font-weight:400}

/* ===== Footer ===== */
footer{background:var(--cream-2);padding:64px 32px 32px;border-top:1px solid var(--cream-3)}
.footer-grid{max-width:1320px;margin:0 auto;display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:48px}
@media(max-width:900px){.footer-grid{grid-template-columns:1fr 1fr;gap:32px}}
@media(max-width:560px){.footer-grid{grid-template-columns:1fr}}
.footer-brand .brand{margin-bottom:18px}
.footer-brand p{color:var(--muted);font-size:14px;line-height:1.6;max-width:340px}
.footer-col h5{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--night);margin-bottom:18px;font-weight:700}
.footer-col ul{list-style:none}
.footer-col ul li{margin-bottom:10px}
.footer-col ul a{color:var(--night-2);text-decoration:none;font-size:14px;transition:color .2s}
.footer-col ul a:hover{color:var(--amber-deep)}
.footer-bottom{max-width:1320px;margin:48px auto 0;padding-top:24px;border-top:1px solid var(--cream-3);display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;font-size:13px;color:var(--muted)}
.footer-bottom a{color:var(--amber-deep);text-decoration:none}

/* ===== Coverage band ===== */
.coverage-band{background:var(--amber-deep);padding:42px 32px;border-top:1px solid rgba(126,34,48,.1)}
.coverage-band .container{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:20px}
.coverage-band p{font-family:'DM Serif Display',serif;font-size:clamp(22px,2.6vw,30px);color:var(--cream);line-height:1.3}
.coverage-band p em{font-style:italic}
.coverage-band p strong{background:var(--night);color:var(--cream);font-weight:400;padding:2px 12px;border-radius:4px;display:inline-block}
.coverage-flag{display:flex;gap:8px;align-items:center;color:var(--cream);font-size:14px;font-weight:500}
.coverage-flag::before{content:'';width:32px;height:1px;background:var(--cream)}

/* ===== Channels (contact) ===== */
.channels{display:flex;flex-direction:column;gap:14px}
.channel{
  display:flex;align-items:center;gap:18px;
  padding:22px 24px;
  background:rgba(253,249,248,.04);
  border:1px solid rgba(253,249,248,.12);
  border-radius:8px;
  text-decoration:none;color:var(--cream);
  transition:all .25s;
}
.channel:hover{background:rgba(242,107,122,.1);border-color:var(--amber);transform:translateX(6px);color:var(--cream)}
.channel-icon{width:46px;height:46px;border-radius:10px;flex-shrink:0;background:var(--amber);color:var(--cream);display:flex;align-items:center;justify-content:center}
.channel-info{flex:1}
.channel-info .label{font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--honey);font-weight:700;display:block;margin-bottom:4px}
.channel-info .value{font-weight:600;font-size:16px}
.channel-arrow{color:rgba(253,249,248,.5);transition:all .25s}
.channel:hover .channel-arrow{color:var(--amber);transform:translateX(4px)}

/* ===== Reviews ===== */
.reviews-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(310px,1fr));gap:20px;margin-top:32px}
.review{background:var(--cream-2);border:1px solid var(--cream-3);border-radius:8px;padding:28px 26px;display:flex;flex-direction:column}
.review-stars{display:flex;gap:2px;color:var(--amber);font-size:14px;margin-bottom:16px}
.review-text{font-size:15px;line-height:1.6;color:var(--night-2);margin-bottom:20px;flex:1}
.review-text strong{color:var(--night);font-weight:600;font-style:italic}
.review-author{display:flex;align-items:center;gap:12px;padding-top:18px;border-top:1px solid var(--cream-3)}
.review-avatar{width:42px;height:42px;border-radius:50%;background:var(--night);color:var(--honey);display:flex;align-items:center;justify-content:center;font-family:'DM Serif Display',serif;font-size:18px}
.review-author .name{font-weight:600;font-size:14px;color:var(--night)}
.review-author .source{font-size:12px;color:var(--muted);margin-top:1px}

/* ===== Article (blog) ===== */
.article-meta{
  display:flex;align-items:center;gap:16px;flex-wrap:wrap;
  font-size:14px;color:var(--muted);
  margin:24px 0;padding-bottom:24px;border-bottom:1px solid var(--cream-3);
}
.article-meta .author{display:flex;align-items:center;gap:10px}
.article-meta .author-avatar{width:36px;height:36px;border-radius:50%;background:var(--night);color:var(--honey);display:flex;align-items:center;justify-content:center;font-family:'DM Serif Display',serif;font-style:italic;font-size:16px}
.article-meta .author-name{color:var(--night);font-weight:600}
.article-meta .sep{width:4px;height:4px;border-radius:50%;background:var(--cream-3)}
.article-tag{display:inline-block;padding:4px 12px;background:var(--cream-2);border:1px solid var(--cream-3);border-radius:999px;font-size:12px;color:var(--amber-deep);font-weight:600;letter-spacing:.04em}

.article-body{padding:60px 0 80px;font-size:18px;line-height:1.75;color:var(--night-2)}
.article-body p{margin-bottom:24px}
.article-body h2{font-family:'DM Serif Display',serif;font-weight:400;font-size:36px;line-height:1.15;letter-spacing:-.015em;color:var(--night);margin:48px 0 20px}
.article-body h2 em{color:var(--amber-deep);font-style:italic}
.article-body h3{font-family:'DM Serif Display',serif;font-weight:400;font-size:26px;line-height:1.2;color:var(--night);margin:36px 0 16px}
.article-body strong{color:var(--night);font-weight:600}
.article-body em{color:var(--night)}
.article-body a{color:var(--amber-deep);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.article-body a:hover{color:var(--night)}
.article-body ul,.article-body ol{margin:0 0 24px 24px}
.article-body ul li,.article-body ol li{margin-bottom:10px;padding-left:8px}
.article-body blockquote{
  margin:36px 0;padding:24px 32px;
  background:var(--cream-2);border-left:4px solid var(--amber);
  border-radius:4px;
}
.article-body blockquote p{font-family:'DM Serif Display',serif;font-style:italic;font-size:22px;line-height:1.4;color:var(--night);margin:0}

.article-cta-box{
  margin:48px 0;padding:36px 32px;
  background:var(--night);color:var(--cream);
  border-radius:12px;position:relative;overflow:hidden;
}
.article-cta-box::before{content:'';position:absolute;width:280px;height:280px;border-radius:50%;background:radial-gradient(circle, var(--amber) 0%, transparent 70%);opacity:.3;top:-100px;right:-80px}
.article-cta-box > *{position:relative;z-index:2}
.article-cta-box h3{font-family:'DM Serif Display',serif;font-weight:400;font-size:28px;color:var(--cream);margin-bottom:14px;line-height:1.2}
.article-cta-box h3 em{color:var(--honey);font-style:italic}
.article-cta-box p{color:rgba(253,249,248,.85);margin-bottom:24px;font-size:16px}
.article-cta-box .btn{background:var(--amber);color:var(--cream)}
.article-cta-box .btn:hover{background:var(--cream);color:var(--night)}

/* Related articles */
.related-articles{padding:80px 0;background:var(--cream-2)}
.related-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:24px;margin-top:32px}
.related-card{
  background:var(--cream);border:1px solid var(--cream-3);border-radius:8px;
  padding:28px;text-decoration:none;color:inherit;
  display:flex;flex-direction:column;transition:all .3s;
}
.related-card:hover{transform:translateY(-4px);border-color:var(--amber);color:inherit;box-shadow:0 24px 48px -24px rgba(126,34,48,.18)}
.related-card .tag{font-size:11px;color:var(--amber-deep);font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:12px}
.related-card h3{font-family:'DM Serif Display',serif;font-size:22px;line-height:1.2;color:var(--night);margin-bottom:10px;font-weight:400}
.related-card p{font-size:14px;color:var(--muted);line-height:1.55;flex:1}
.related-card .read-more{margin-top:16px;font-size:14px;color:var(--amber-deep);font-weight:600;display:flex;align-items:center;gap:8px}

/* ===== Animations & interactions ===== */
.io{opacity:0;transform:translateY(24px);transition:opacity .8s ease, transform .8s ease}
.io.in{opacity:1;transform:translateY(0)}
.io.io-left{transform:translateX(-36px)}
.io.io-right{transform:translateX(36px)}
.io.io-zoom{transform:scale(.92)}
.io.io-left.in,.io.io-right.in,.io.io-zoom.in{transform:none}
.io.d1{transition-delay:.1s}.io.d2{transition-delay:.2s}.io.d3{transition-delay:.3s}.io.d4{transition-delay:.4s}.io.d5{transition-delay:.5s}
@keyframes fadeUp{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:translateY(0)}}
.fadeup{animation:fadeUp .8s ease forwards;opacity:0}
.fadeup.d1{animation-delay:.15s}.fadeup.d2{animation-delay:.3s}.fadeup.d3{animation-delay:.45s}.fadeup.d4{animation-delay:.6s}

/* Hover lift utilitaire */
.hover-lift{transition:transform .35s cubic-bezier(.2,.7,.2,1), box-shadow .35s ease}
.hover-lift:hover{transform:translateY(-6px);box-shadow:0 28px 56px -28px rgba(126,34,48,.3)}

/* Liens soulignés animés */
.link-underline{position:relative;text-decoration:none}
.link-underline::after{content:'';position:absolute;left:0;bottom:-2px;width:0;height:1.5px;background:var(--amber);transition:width .3s ease}
.link-underline:hover::after{width:100%}

/* Respect des préférences de mouvement */
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .io{opacity:1!important;transform:none!important}
}

/* ===== KPI band (chiffres clés) ===== */
.kpi-band{background:var(--night);color:var(--cream);padding:72px 0;position:relative;overflow:hidden}
.kpi-band::before{content:'';position:absolute;top:-50%;left:-10%;width:60%;height:200%;background:radial-gradient(ellipse at center, rgba(242,107,122,.22) 0%, transparent 55%)}
.kpi-band::after{content:'';position:absolute;bottom:-50%;right:-10%;width:55%;height:200%;background:radial-gradient(ellipse at center, rgba(251,200,204,.14) 0%, transparent 55%)}
.kpi-band .container{position:relative;z-index:2}
.kpi-head{text-align:center;margin-bottom:48px}
.kpi-head .eyebrow{color:var(--honey);justify-content:center}
.kpi-head h2{font-family:'DM Serif Display',serif;font-weight:400;font-size:clamp(28px,3.4vw,44px);line-height:1.1;color:var(--cream)}
.kpi-head h2 em{font-style:italic;color:var(--honey)}
.kpi-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:24px}
@media(max-width:900px){.kpi-grid{grid-template-columns:repeat(2,1fr);gap:32px 16px}}
@media(max-width:480px){.kpi-grid{grid-template-columns:1fr}}
.kpi{text-align:center;padding:20px 14px;border-radius:14px;transition:background .3s, transform .3s}
.kpi:hover{background:rgba(253,249,248,.05);transform:translateY(-4px)}
.kpi .kpi-num{font-family:'DM Serif Display',serif;font-style:italic;font-weight:400;font-size:clamp(44px,5vw,68px);line-height:1;color:var(--honey);letter-spacing:-.02em;display:flex;align-items:flex-start;justify-content:center;gap:2px}
.kpi .kpi-num .suffix{font-size:.5em;margin-top:.4em;color:var(--amber)}
.kpi .kpi-label{margin-top:14px;font-size:14px;line-height:1.4;color:rgba(253,249,248,.8);font-weight:500}
.kpi .kpi-sub{margin-top:4px;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:rgba(253,249,248,.45)}

/* ===== Image slots (photos couple / ateliers) ===== */
.media-slot{position:relative;border-radius:16px;overflow:hidden;background:linear-gradient(160deg, var(--cream-2) 0%, var(--cream-3) 100%);border:1px solid var(--cream-3);min-height:260px;display:flex;align-items:center;justify-content:center}
.media-slot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;z-index:2}
.media-slot .ph{position:absolute;inset:0;z-index:1;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;text-align:center;padding:24px;color:var(--night-2)}
.media-slot .ph svg{opacity:.28;color:var(--night)}
.media-slot .ph .ph-title{font-family:'DM Serif Display',serif;font-size:20px;color:var(--night);line-height:1.2}
.media-slot .ph .ph-hint{font-size:12px;color:var(--muted);line-height:1.5;max-width:260px}
.media-slot .ph code{background:var(--cream);border:1px solid var(--cream-3);border-radius:4px;padding:2px 6px;font-size:11px;color:var(--amber-deep)}
.media-row{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:20px;margin-top:32px}
.media-row .media-slot{aspect-ratio:4/3;min-height:0}
.media-split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media(max-width:900px){.media-split{grid-template-columns:1fr;gap:32px}}
.media-split .media-slot{aspect-ratio:5/4}

/* =====================================================
   AJOUTS - visuels, concept, bandes cinématiques,
   captures d'élèves, micro-animations
   ===================================================== */

/* ----- Barre de progression de lecture (scroll) ----- */
.scroll-progress{
  position:fixed;top:0;left:0;height:3px;width:0;z-index:200;
  background:linear-gradient(90deg, var(--amber-deep), var(--amber), var(--honey));
  box-shadow:0 0 12px rgba(206,63,86,.5);
  transition:width .1s linear;
}

/* ----- Pilule flottante décorative (accent) ----- */
.float-pill{
  position:absolute;z-index:3;width:84px;height:auto;
  filter:drop-shadow(0 18px 30px rgba(94,24,40,.45));
  animation:floatPill 6s ease-in-out infinite;
  pointer-events:none;
}
@keyframes floatPill{0%,100%{transform:translateY(0) rotate(-14deg)}50%{transform:translateY(-16px) rotate(-8deg)}}

/* ----- Section concept « La White Pill » ----- */
.concept-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:64px;align-items:center}
@media(max-width:900px){.concept-grid{grid-template-columns:1fr;gap:40px}}
.concept-visual{
  position:relative;border-radius:18px;overflow:hidden;
  aspect-ratio:1/1;background:var(--grad-deep);
  border:1px solid var(--cream-3);box-shadow:var(--shadow-strong);
}
.concept-visual img,.concept-visual video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.concept-visual::after{content:'';position:absolute;inset:0;background:radial-gradient(ellipse at center, transparent 55%, rgba(94,24,40,.35) 100%);pointer-events:none}
.concept-pills{display:flex;gap:10px;flex-wrap:wrap;margin:24px 0 8px}
.concept-pill{
  display:inline-flex;align-items:center;gap:8px;
  padding:8px 14px;border-radius:999px;
  background:var(--cream-2);border:1px solid var(--cream-3);
  font-size:13px;font-weight:600;color:var(--night);
}
.concept-pill .d{width:8px;height:8px;border-radius:50%}
.concept-pill.is-black .d{background:#2A2A2A}
.concept-pill.is-red .d{background:var(--amber-deep)}
.concept-pill.is-white .d{background:#fff;box-shadow:inset 0 0 0 1px var(--cream-3)}

/* ----- Bande cinématique pleine largeur (image + overlay + texte) ----- */
.cine-band{position:relative;min-height:420px;display:flex;align-items:center;overflow:hidden;isolation:isolate}
.cine-band img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.cine-band::after{content:'';position:absolute;inset:0;z-index:-1;
  background:linear-gradient(90deg, rgba(58,12,22,.92) 0%, rgba(94,24,40,.7) 45%, rgba(94,24,40,.25) 100%);}
.cine-band.center::after{background:linear-gradient(0deg, rgba(42,8,16,.85) 0%, rgba(94,24,40,.45) 60%, rgba(94,24,40,.55) 100%)}
.cine-band .container{position:relative;z-index:1;padding-top:64px;padding-bottom:64px}
.cine-band .eyebrow{color:var(--honey)}
.cine-band h2{font-family:'DM Serif Display',serif;font-weight:400;font-size:clamp(30px,4vw,52px);line-height:1.05;color:var(--cream);margin-bottom:18px;max-width:680px}
.cine-band h2 em{font-style:italic;color:var(--honey)}
.cine-band p{color:rgba(253,249,248,.85);font-size:18px;line-height:1.55;max-width:540px;margin-bottom:28px}

/* ----- Traitement atmosphérique des photos d'ambiance ----- */
.atmo{position:relative;border-radius:16px;overflow:hidden;border:1px solid var(--cream-3);box-shadow:var(--shadow-soft)}
.atmo img{display:block;width:100%;height:100%;object-fit:cover}
.atmo::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(94,24,40,.45));pointer-events:none}

/* ----- Captures & retours d'élèves (placeholders à remplacer) ----- */
.screens-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:18px;margin-top:36px}
.screen-slot{
  position:relative;border-radius:14px;overflow:hidden;
  background:linear-gradient(160deg,var(--cream-2),var(--cream-3));
  border:1px dashed var(--cream-3);aspect-ratio:9/16;
  display:flex;align-items:center;justify-content:center;
  transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s ease,border-color .35s;
}
.screen-slot.wide{aspect-ratio:4/3}
.screen-slot:hover{transform:translateY(-6px);border-color:var(--amber);box-shadow:var(--shadow-soft)}
.screen-slot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:2}
.screen-slot .ph{position:absolute;inset:0;z-index:1;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;text-align:center;padding:18px}
.screen-slot .ph svg{opacity:.3;color:var(--night)}
.screen-slot .ph .t{font-family:'DM Serif Display',serif;font-size:17px;color:var(--night)}
.screen-slot .ph code{background:var(--cream);border:1px solid var(--cream-3);border-radius:4px;padding:2px 7px;font-size:11px;color:var(--amber-deep)}
.screens-note{margin-top:22px;font-size:13px;color:var(--muted);font-style:italic;text-align:center}

/* ----- Boutons : reflet animé ----- */
.btn-primary{position:relative;overflow:hidden}
.btn-primary::after{content:'';position:absolute;top:0;left:-120%;width:60%;height:100%;
  background:linear-gradient(100deg,transparent,rgba(255,255,255,.25),transparent);transform:skewX(-18deg)}
.btn-primary:hover::after{animation:pillShine .8s ease}

/* ----- Apparition image (clip reveal) ----- */
.io-clip{clip-path:inset(0 0 100% 0);opacity:0;transition:clip-path 1s cubic-bezier(.2,.7,.2,1),opacity 1s ease}
.io-clip.in{clip-path:inset(0 0 0 0);opacity:1}

@media(prefers-reduced-motion:reduce){
  .float-pill{animation:none!important}
  .scroll-progress{display:none}
}

/* ----- Figure éditoriale dans les articles / pages ----- */
.article-figure{margin:12px 0 28px;border-radius:14px;overflow:hidden;box-shadow:var(--shadow-soft);border:1px solid var(--cream-3)}
.article-figure img{display:block;width:100%}
.article-figure.right{float:right;width:330px;max-width:44%;margin:6px 0 22px 34px}
.article-figure figcaption{font-size:12px;color:var(--muted);font-style:italic;padding:8px 12px;background:var(--cream-2)}
@media(max-width:640px){.article-figure.right{float:none;width:100%;max-width:100%;margin:12px 0 24px}}

/* =====================================================
   V2 - structure marketing niche (mec bien / réel vs applis)
   ===================================================== */

/* ----- Bloc "miroir" (identification / douleur) ----- */
.mirror-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
@media(max-width:900px){.mirror-grid{grid-template-columns:1fr;gap:36px}}
.checklist{list-style:none;margin:26px 0 0}
.checklist li{position:relative;padding:15px 0 15px 38px;border-top:1px solid var(--cream-3);font-size:16px;color:var(--night-2);line-height:1.5}
.checklist li:first-child{border-top:none}
.checklist li::before{content:'';position:absolute;left:4px;top:19px;width:13px;height:13px;border-radius:50%;border:2px solid var(--amber)}
.checklist li strong{color:var(--night);font-weight:600}
.reassure{margin-top:30px;padding:20px 24px;background:var(--blush,var(--cream-2));border-left:3px solid var(--amber);border-radius:8px;font-family:'DM Serif Display',serif;font-style:italic;font-size:20px;line-height:1.4;color:var(--night)}

/* ----- Les deux mensonges / la 3e voie ----- */
.lies{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:44px}
@media(max-width:860px){.lies{grid-template-columns:1fr}}
.lie{background:var(--pearl);border:1px solid var(--cream-3);border-radius:16px;padding:32px 28px;transition:transform .35s,box-shadow .35s}
.lie:hover{transform:translateY(-5px);box-shadow:var(--shadow-soft)}
.lie .tag{font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--muted);margin-bottom:14px;display:block}
.lie h4{font-family:'DM Serif Display',serif;font-weight:400;font-size:21px;line-height:1.3;color:var(--night);margin-bottom:12px}
.lie p{font-size:15px;color:var(--night-2);line-height:1.6}
.lie .verdict{margin-top:16px;font-size:14px;font-style:italic;color:var(--amber-deep)}
.lie.truth{background:var(--grad-deep);border:none;box-shadow:var(--shadow-strong)}
.lie.truth .tag{color:var(--honey)}
.lie.truth h4{color:var(--cream)}
.lie.truth p{color:rgba(253,249,248,.9)}
.lie.truth .verdict{color:var(--honey);font-style:normal;font-weight:600}

/* ----- Le réel vs les applis (comparatif) ----- */
.versus{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:40px}
@media(max-width:780px){.versus{grid-template-columns:1fr}}
.vs-col{border-radius:16px;padding:32px 30px;border:1px solid var(--cream-3)}
.vs-col.apps{background:var(--cream-2)}
.vs-col.real{background:var(--grad-deep);border:none;color:var(--cream);box-shadow:var(--shadow-strong)}
.vs-col h3{font-family:'DM Serif Display',serif;font-weight:400;font-size:24px;margin-bottom:4px}
.vs-col.apps h3{color:var(--night-2)}
.vs-col.real h3{color:var(--cream)}
.vs-col .sub{font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;margin-bottom:18px}
.vs-col.apps .sub{color:var(--muted)}
.vs-col.real .sub{color:var(--honey)}
.vs-list{list-style:none}
.vs-list li{display:flex;gap:12px;align-items:flex-start;padding:12px 0;font-size:15px;line-height:1.45}
.vs-col.apps .vs-list li{color:var(--night-2);border-top:1px solid var(--cream-3)}
.vs-col.real .vs-list li{color:rgba(253,249,248,.92);border-top:1px solid rgba(253,249,248,.14)}
.vs-list li:first-child{border-top:none}
.vs-list .ic{flex-shrink:0;margin-top:2px;font-weight:700;font-size:13px}
.vs-col.apps .ic{color:#C58A93}
.vs-col.real .ic{color:var(--honey)}
.vs-punch{margin-top:34px;text-align:center;font-family:'DM Serif Display',serif;font-style:italic;font-size:clamp(20px,2.4vw,26px);line-height:1.4;color:var(--night);max-width:760px;margin-left:auto;margin-right:auto}
.vs-punch em{color:var(--amber-deep)}

/* ----- Galerie "de seul à deux" ----- */
.hope-gallery{columns:3;column-gap:18px;margin-top:40px}
@media(max-width:900px){.hope-gallery{columns:2}}
@media(max-width:540px){.hope-gallery{columns:1}}
.hope-gallery figure{break-inside:avoid;margin:0 0 18px;border-radius:16px;overflow:hidden;position:relative;border:1px solid var(--cream-3);box-shadow:var(--shadow-soft)}
.hope-gallery img{display:block;width:100%;transition:transform .6s cubic-bezier(.2,.7,.2,1)}
.hope-gallery figure:hover img{transform:scale(1.045)}

/* ----- Mini about ----- */
.mini-about{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px;align-items:center}
@media(max-width:820px){.mini-about{grid-template-columns:1fr;gap:32px}}
.mini-about .pic{border-radius:16px;overflow:hidden;border:1px solid var(--cream-3);box-shadow:var(--shadow-soft);aspect-ratio:4/5}
.mini-about .pic img{width:100%;height:100%;object-fit:cover;display:block}

/* ----- KPI clair (variante lumineuse) ----- */
.kpi-light{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;margin-top:8px}
@media(max-width:900px){.kpi-light{grid-template-columns:repeat(2,1fr);gap:18px 14px}}
@media(max-width:480px){.kpi-light{grid-template-columns:1fr}}
.kpi-light .k{text-align:center;padding:26px 14px;background:var(--pearl);border:1px solid var(--cream-3);border-radius:14px;transition:transform .3s,box-shadow .3s}
.kpi-light .k:hover{transform:translateY(-4px);box-shadow:var(--shadow-soft)}
.kpi-light .k .n{font-family:'DM Serif Display',serif;font-style:italic;font-size:clamp(38px,4.4vw,58px);line-height:1;color:var(--amber-deep);display:flex;align-items:flex-start;justify-content:center;gap:2px}
.kpi-light .k .l{margin-top:10px;font-size:13px;color:var(--night-2);font-weight:500;line-height:1.35}
.kpi-light .k .s{margin-top:3px;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}

/* ----- Bande de faits (solitude / applis) sur fond clair ----- */
.facts{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--cream-3);margin-top:30px}
@media(max-width:740px){.facts{grid-template-columns:1fr 1fr}}
.fact{padding:28px 26px 28px 0;border-right:1px solid var(--cream-3)}
.fact:nth-child(4n){border-right:none}
@media(max-width:740px){.fact:nth-child(2n){border-right:none}.fact{padding-right:18px}}
.fact .n{font-family:'DM Serif Display',serif;font-style:italic;font-size:clamp(40px,4.6vw,54px);line-height:1;color:var(--amber-deep)}
.fact .d{font-size:14px;color:var(--night-2);line-height:1.5;margin-top:12px}
.fact .src{font-size:11px;color:var(--muted);font-style:italic;margin-top:8px}

/* ----- Concept "white pill" (refonte centrée) ----- */
.concept-head{text-align:center;max-width:760px;margin:0 auto}
.concept-head .eyebrow{justify-content:center}
.concept-head .lead{margin-left:auto;margin-right:auto}
.concept-emblem{width:108px;height:108px;border-radius:50%;overflow:hidden;margin:0 auto 24px;border:1px solid var(--cream-3);box-shadow:var(--shadow-soft)}
.concept-emblem video,.concept-emblem img{width:100%;height:100%;object-fit:cover;display:block}
.concept-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px}
@media(max-width:860px){.concept-cards{grid-template-columns:1fr}}
.cpt{background:var(--cream);border:1px solid var(--cream-3);border-radius:16px;padding:32px 28px;transition:transform .35s,box-shadow .35s,border-color .35s}
.cpt:hover{transform:translateY(-6px);box-shadow:var(--shadow-soft);border-color:var(--amber)}
.cpt .dot{display:block;width:14px;height:14px;border-radius:50%;margin-bottom:18px}
.cpt.k-black .dot{background:#2A2A2A}
.cpt.k-red .dot{background:var(--amber-deep)}
.cpt.k-white .dot{background:#fff;box-shadow:inset 0 0 0 1.5px var(--cream-3),0 0 0 5px rgba(242,107,122,.2)}
.cpt .tag{font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--muted);display:block;margin-bottom:6px}
.cpt h4{font-family:'DM Serif Display',serif;font-weight:400;font-size:24px;color:var(--night);margin-bottom:10px;line-height:1.15}
.cpt p{font-size:15px;color:var(--night-2);line-height:1.6}
.cpt.k-white{background:var(--grad-deep);border:none;box-shadow:var(--shadow-strong)}
.cpt.k-white .tag{color:var(--honey)}
.cpt.k-white h4{color:var(--cream)}
.cpt.k-white p{color:rgba(253,249,248,.92)}

/* ----- Le constat : image à droite du texte ----- */
.constat-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:52px;align-items:center;margin-bottom:8px}
@media(max-width:900px){.constat-grid{grid-template-columns:1fr;gap:28px}}
.constat-grid .lead{margin-bottom:0}
.constat-img{border-radius:16px;overflow:hidden;border:1px solid rgba(253,249,248,.14);box-shadow:var(--shadow-strong)}
.constat-img img{display:block;width:100%;height:100%;object-fit:cover;aspect-ratio:4/3.4}

/* ===== Utility ===== */
.text-center{text-align:center}
.mt-0{margin-top:0}.mt-2{margin-top:16px}.mt-4{margin-top:32px}.mt-6{margin-top:48px}.mt-8{margin-top:64px}
.mb-0{margin-bottom:0}.mb-2{margin-bottom:16px}.mb-4{margin-bottom:32px}.mb-6{margin-bottom:48px}
.bg-cream2{background:var(--cream-2)}
.divider{height:1px;background:var(--cream-3);margin:48px 0;border:none}

/* ===== Terrain (accueil) ===== */
.terrain-list{list-style:none;display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px;margin:30px 0 6px}
.terrain-list li{background:var(--cream);border:1px solid var(--cream-3);border-radius:10px;padding:18px 20px 18px 44px;font-size:15px;color:var(--night-2);line-height:1.5;position:relative}
.terrain-list li::before{content:'';position:absolute;left:18px;top:21px;width:12px;height:12px;border-radius:50%;background:var(--grad-warm)}
.terrain-list li strong{color:var(--night);font-weight:600}

/* ===== Image d'illustration des cartes "Travailler ensemble" ===== */
.service-preview .sv-img{margin:-36px -32px 22px;border-radius:8px 8px 0 0;overflow:hidden;aspect-ratio:3/2;background:var(--cream-3)}
.service-preview .sv-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s cubic-bezier(.2,.7,.2,1)}
.service-preview:hover .sv-img img{transform:scale(1.05)}